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Lisa wills

Originally from North Brunswick, New Jersey, Lisa has called Fredericksburg, Virginia home for 20+ years. 


Music has been an essential part of her life for as long as she can remember. Undoubtedly, it started with her father playing guitar for the family and listening to ABBA or Neil Diamond at the dinner table. Since her first Metallica concert in the mid-80s', Lisa has lived, breathed, and promoted her favorite rock and metal artists like no other.


While balancing a day job and motherhood, Lisa has spent the last few years helping many new bands create and evolve their digital presence by leading the social media, artist development, and content strategy/execution at Riff Media Group.  She is also the Social Media Director, podcast co-host, and host of Ladies Night on The Sound 228. 


There is nothing more important to Lisa than her daughter, Roo, and being an active part of the rock/metal community.  Metal Momma Merch was created for the women of that community.  For us to have a place, standing together as daughters, aunts, cousins, grandmothers and moms, sharing our love of the genre while giving back to organizations dedicated to keeping us safe all over the world.


Ghost, Shinedown, and Architects are just a few of the bands that make up the playlist of her life. She also carves out a special place in her heart for today's newcomers: Any Given Sin, Kingdom Collapse, and VRSTY.  What's most impressive is the number of shows Lisa attends annually. The road and air mileage totals can compete with any active touring band any day.


Life is short, our music community is precious. Go to the show, attend the festival, and support the artists you love, making friends all along the way.


Lisa Wills


Riff Media Group

A little about us. For starters, we are hard rock/metal fans to the core. We are also passionate promoters. This is where Riff Media Group was born. 

We're a Social Media Marketing , Management and promotion firm specializing in Consultation and Strategy for social media and single/album releases. 

We can be your consultant, run marketing promotions, or manage social media profiles as well as creating graphics content. We can seamlessly integrate with an external radio buying firm. Just ask. Our services are tailored to your unique needs. 

https://linktr.ee/riffmediagroup

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THe sound 228

Rock and metal radio station based in Biloxi, Mississippi, USA. Focused on emerging artists in the scene and all things new rock. Listen on the web or via our very own app, we also have a monthly magazine and a live podcast where we interview bands and others in the industry.


We are dedicated to giving artists that are breaking through a voice and a place for their music to be heard. The Sound 228 is more than just a radio station it’s a community of fans, bands and industry folk alike. ‘We Are New Rock’

https://linktr.ee/thesound228

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Fredericksburg, Virginia, United States

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